The branding project for the Wimbledon Museum and Wimbledon Society focuses on creating a cohesive visual identity that reflects their shared heritage while highlighting their distinct roles.
Inspiration was drawn from Wimbledon’s rich history, with both facets sharing the same brand pattern, fonts and layout rules, but with different colours used for each brand.
The letters "b" and "l" mirror an iconic archway found at the museum’s entrance. Together, the two brands form part of the same visual family, reinforcing their connection to the Wimbledon legacy.